Let's say you spend $300k on a website. For a year, you develop it, fine-tune it, the works. In an alternate universe, you buy a $60 website template and spend a couple of days editing it. By the end of both web designs, you could assume the more expensive site would drive better results. However, as we've seen time and time again, this is a dangerous, yet common misconception.
It's possible to follow either road and still not generate significant results. A high-performing website is not only aesthetically appealing but functional for your customer. Because, if your site doesn't provide high-quality leads, despite what the price tag was, it's not worth anything. That's why so many people seek alternative web design processes over traditional methods.
How Modular Web Design Builds High Converting Websites
With a modular design, you can create a website that flows in a symmetrical, simple manner. You base your website pages, website content, landing pages and offers on a strategic buyer journey. The result is a website that provides the messaging, support, guidance, and material that leads need to convert. You'll gain the trust and respect of potential customers and move them forward.
And when it comes to converting a customer, their trust is the most important thing. You have a short window to make a positive impression on a potential lead, and often, your website is creating that impression. If it's confusing, clunky, or overwhelming, you will lose that customer. However, if you give them an exceptional experience, respecting their time and guiding them to their next step in a way that makes sense, you can continue to build a relationship.
From a more intuitive UX to better messaging, here's how modular websites get the job done.
#1. Keeps The Focus On The Message
With web design, it can be easy to fixate on aesthetics. However, using a modular design, you focus on the structure and flow of your website pages instead. You build each page with building blocks, with every block having a specific purpose. The blocks guide the customer towards the call-to-action of each page, with testimonials, value propositions, quotes, features, and more. After establishing the building blocks, you fill in the copy and refine the message of each page. Your design doesn't start until after editing and approving all of your content.
Traditionally, it could take multiple revisions to a website page right. When you start with outlining and writing website content, you create a better page and prevent unnecessary and expensive design edits. Going into the design phase, your designer will have more context about the flow and goal of each page, helping them to create a more powerful design.
#2. Creates A Consistent Flow Through Your Site
In traditional design, every page was unique. However, with modular design, you have a more consistent and clean flow throughout your site. Your designers and developers can create modules that look and perform similarly, and use those modules from page to page. And since every page flows, it's easy for customers to navigate the site with a more intuitive design and page structure.
It's also easier to make optimizations and updates. A designer or developer can update one module, and the changes will apply to any page that has that module. Nothing will look out of place, and every piece of your website will fit together. In the future, you can create additional website pages following a similar structure, ensuring that the design of your site always looks consistent.
#3. Faster Development
With module design, teams can move faster. Because with some tools (like SprocketRocket) you can quickly choose modules, place them on a page, and draft a HubSpot website page. From there, you can prepare copy, style your sections, and have your design apply some minimal design to the rest of the page. Your developer will get a pre-built page with the modules, copy, and design are already in place.
Not only does this cut down on time spent on custom coding, but it also leaves room for your developer to provide more value. Rather than focusing on crafting a unique website page for every page you need to make, they can focus on more innovative and creative contributions.
#4. Easy and Quick Optimizations
After you launch a site, there will likely be optimizations and changes after you let traffic run through it. You may need to restyle a module that's too long or edit the placement of a form in another. In traditional design, making these changes page by page could be a nightmare. It would require making the same edit to copy or code over and over again.
However, with module design, you can quickly update and apply any insights that come from website reporting to your modules, making optimizations a breeze. Your edits to the modules will apply to all of your website pages, saving you a ton of time.
Creating A Great Site With Modular Website Design
In itself, module website design is a game-changer. You can build the right site, faster, with all of the elements necessary to deliver a great experience to your website visitors. With this kind of approach to website design, your team can provide more impactful contributions, leading to more effective copy, smarter design, and exciting features.
However, when you pair module website design with a killer strategy, you get even better results. We use our SprocketRocket Strategy Kit to come up with exceptional website strategies. We use a few one-page templates to keep the focus on the expectations, wants, and day-to-day challenges of our customer, putting us in the best possible position to build the right website the first time around.
As an Inbound Writer for Lean Labs, Melissa writes about high-converting websites and customer-centric marketing. She's an avid traveler, with trips to Iceland, Ukraine, and Portugal under her belt. She currently resides in Wilmington, North Carolina with her dog, Morrie.
