Your website should be a living experiment. If it's not, you're doing it wrong.

Every month you should be running at least one campaign. Bare minimum. 

From there, follow your data, then make another experiment.

In this episode of Growth Team Radio, Mallory and I chat about how to adopt a winning growth-driven design (GDD) approach to your website. Here's the Cliff's Notes

Traditional web design: 
🏗️ Build it 
🚀 Launch it 
🙈 Forget it

GDD approach: 
🔄 Build 
📊 Measure 
🧠 Learn 
🔁 Repeat

Check out the full episode for more of my secret sauce on how to use GDD strategies to level-up your marketing game.