Chris DuBois and I were talking this morning about ...
Most if not ALL marketing is data driven now (we definitely focus on metrics, a LOT)...
❌ - It's not that hard for a marketer to have an over-emphasis on hitting a target and actually miss the bigger picture of becoming a great marketer by always doing great marketing.
🤯 - Crazy to think, having metrics can create failure, if you apply them wrong!
Chris brought up Goodhart's Law.
It states, "When a measure becomes a target, it ceases to be a good measure."
I was like... 🤨🤔❓
In truth, I didn't really understand what Chris is saying here.
I was like, damn, Chris is talking on another level of playing field I haven't graduated to. (nice!)
So i played it cool... and afterwards.. I did what I've done a lot lately.
I asked ChatGPT.
The results are JUST TOO AWESOME not to share.
Enjoy the thread:
https://hubs.ly/Q02bFcJD0