How can you make waves in a crowded market?

It’s all about positioning.

Strong positioning isn't just a tagline — it's your market identity. 

What makes your brand fundamentally different from the other solutions your target audience has tried — and rejected – before?

For example, Lean Labs sets ourselves apart from other marketing agencies by hyping up our role as a hybrid growth team. 

We’re more than just a content production shop — we’re your partner in growth! We have the expertise you need to level-up your team, and we’re focused on results: outcome > output.

Here’s why this positioning works

🤕It addresses a common pain point: Building an in-house team is expensive
🤝It emphasizes collaboration: We'll put you to work so you can learn what we do
🏅It promises results: We’ll give you proven processes and decades of expertise
🔮It offers long-term vision: We don't just do the work for you, we help our clients build their own growth teams over time so you don't need us anymore.

The result? A clear distinction from traditional marketing agencies.

Want to learn more about how to crush your brand positioning? Mallory and I chat about just that topic on the latest episode of Growth Team Radio! Check it out for more tips and advice.