Costa Rica for 5 years, moved to Tampa FL

Bicycling, Motorcycling, Boating, Bodyboarding, and thanks to my kids, Tennis

Brand Strategy & Buyer Journey for Lean Labs & its amazing clients

• I focus on the needs, wants, feelings, and concerns of the targeted buyer. I don’t build sites or campaigns for my clients. I build them for their customers.
• People buy from people. Even your brand’s website needs to be human, telling its stories in an attractive character that builds a connection with your target audience and authentically helps them throughout the entire brand experience.
• I’m willing (and eager) to put in the work to achieve the results I seek.

• I believe most agencies are in it for the money,
• I believe most “account consultants” and “project managers” are woefully inexperienced.
• I believe the act of pushing work to low level talent damages project outcomes.
• I believe startups and growing businesses and strategic, creative, technical and marketing gaps that limit their success.
• I really like the rapid learning environment of leading an agency. I enjoy the diversity, the challenge, and the relationships.
• It's exciting how every test, every lesson, every outcome (good and bad) has given me a vast experience that no job or single business could ever deliver.

• HubSpot Certified; Inbound Certified; HubSpot Partner Certified
• Lean Labs is a HubSpot Platinum Partner

• The Icarus Deception - Seth Godin (+ Lynchpin, Purple Cow, and Permission Marketing)
• Inbound Marketing - Brian Halligan & Dharmesh Shaw
• Who Moved My Cheese - Spencer Johnson
• The E-Myth - Michael Gerber
• How to Win Friends & Influence People - Dale Carnegie
• The Lean Startup - Eric Ries
• Getting Real - Jason Fried (+ Remote, Rework)

• John Rohn
• Seth Godin
• Les Brown
• Tim Ferriss
• Ash Maurya
• Joe Fox
• Ricky Carmichael
• Brian Halligan