Top 5 B2B Marketing Growth Hack Tactics to Test

Growth hacking aims to get quick results, rapid growth, and numbers moving in the right direction. Though growth hacking can feel like a good option when you're in a pinch to get results, the wins from growth hacking efforts alone are often short-lived and driven by vanity metrics.

On the other hand, growth marketing relies on more profound research and is focused on increasing performance results over a more extended period. The aim of a growth marketing campaign is sustainable and scalable growth. 

At Lean Labs, we define growth marketing by focusing on the entire buyer journey, from awareness and acquisition to converting leads to customers and ensuring they stick around for as long as possible. 

Looking further down the funnel, growth marketing generates excellent customer retention and satisfaction rates. 

Growth marketing connects marketing, sales, data-driven, product development, finance, and other areas enhancing how customers interact with the product.

This collaboration allows you to leverage different tools to make your processes more efficient. 

To further illustrate the differences between growth hacking and growth marketing, I will discuss five growth hacks that you can use today. I'll also provide an overview of what a successful growth marketing campaign looks like.

1. Create a Viral Growth Loop

Viral loops can be an excellent way for companies to grow their business. A viral loop is when your product encourages people to share it with friends and family, increasing your company's exposure and helping you gain more customers. A Nielsen study found that ninety-two percent of people trust referrals from friends and family more than any other form of marketing.

The two main advantages of creating viral loops are: 

• Cost Effectiveness: Word-of-mouth marketing doesn't cost a thing. Consumers love to talk about products and services that they love, which will give you free traffic to your business.
• Trust: Viral loops operate through trust. When friends and family members provide a recommendation to you, you trust their word more than you would trust a stranger's review online. 

By creating a viral loop, you can leverage customer loyalty and word-of-mouth referrals to gain growth traction quickly and reach your target audience. 

A Company Taking Charge

A tremendous viral growth loop example is Netflix's recommendation engine. This increases user activity and helps their algorithm push the content you want to see. Netflix uses the algorithm to see data such as what content you watch, the time of day you watch it, how long you care, and title information to continuously present you with content you will enjoy.

2. Use Referral Marketing Tactics (and Track Them) 

Referral marketing can bring new clients and customers through the ones you have already attained.

If your customers enjoy the product/service you provide, they are naturally more likely to share how your business has impacted their lives with friends and family.

Take a look at Uber. They offer a dual referral bonus program where new riders signing up with a referral receive cash credit, as well as the person who is referring to them.

This offer encourages existing customers to share about Uber and entices new customers to utilize the business.

How can you utilize this marketing growth hack and ensure you have referrals?

Reward your current customers and clients with incentives. When you utilize incentives, you'll see the following results: 

• Customers will feel appreciated and are enticed to keep sharing with others.
• Customers will become excited at a bonus just for communicating about a product/service they love.
• It creates long-term relationships with customers and establishes trust.

Referral marketing is trusted by eighty-five percent of millennial customers, making it the most trusted form of marketing. A consumer is also 50X more likely to buy a product when their close friends and family recommend it. This hack in your business will lead to long-term growth success.

3. Short Social Content that Resonates with Your Target Audience

There is no denying that short-form videos are taking over the internet. People are turning to these videos to quickly learn subjects, find entertainment, and get to know their favorite brands and companies.

The ultimate goal of your content creation should be to attract your target audience and convert them into leads and customers. 

• Hit topic points in thirty to sixty seconds that showcase what your audience is looking to learn.
• Ensure you create compelling content, so target readers do not get bored quickly.
• Use keywords to rank in Google search to ensure the right audience is viewing your page.
• Hit emotional pain points that relate to your audience and show them how they can solve their problems.
• Allow your content to be shared online to increase your reach.

Just by tweaking your content and following these steps, you have the opportunity and potential to reach a broader audience and expand your growth potential.