What is the Best Website Builder For Blogs? Compare 4 Top Options

What is the Best Website Builder For Blogs? Compare 4 Top Options

You want to start a blog for your business, but you have to cross a major hurdle before you can get started: finding the right hosting platform.

With countless website builders vying for your attention, finding the perfect fit can feel overwhelming. Whether you've explored blogging for your business before and just need a new platform or are tackling the approach for the first time, you need the right platform under your metaphorical feet before you can reap the benefits of a company blog.

But what’s the best website builder for blogs?

This post compares four top site builders and platforms. We’ll talk features and pricing, giving you everything you need to make the right decision for your business.

1. HubSpot

Our first option, HubSpot, is more than a website builder. This tool offers a content management system designed to integrate with its suite of marketing, sales, and customer service tools. 

Related Read: Building a Website with HubSpot? You Need These 9 Tips and Tools

One of the platform's standout features is its ease of use. HubSpot's CMS focuses on streamlining content creation and marketing processes, making it accessible for team members across different departments. This user-friendly approach doesn't come at the expense of functionality, though. Users can choose from various templates and customize their websites' design and functionality to align with their brand identity.

HubSpot also has built-in tools to help your content perform well in search engines. These include:

• On-page SEO recommendations
• Content strategy tools
• Analytics for tracking performance

One of HubSpot's greatest strengths is its integration capabilities. The Marketing Hub platform works seamlessly with HubSpot's CRM, marketing automation, and analytics tools. This integration creates a unified ecosystem where data flows freely between different aspects of your business operations, providing valuable insights and enabling more effective lead management.

Pricing: While HubSpot offers a free tier with basic functionalities, its more advanced features come with paid plans. Marketing Hub Starter starts at $45 per month.

2. Wix

Next, you can explore Wix. Wix has gained popularity as a website builder that caters to users of all skill levels, from complete beginners to more experienced designers. Its primary selling point is its intuitive drag-and-drop interface, which allows users to create and manage a blog without writing a single line of code.

The platform offers a wide range of templates that serve as starting points for your blog design. These templates can be customized to match your brand's aesthetic, giving you control over colors, fonts, layouts, and more. 

Related Read: 7 Best Wix Alternatives for Building Profitable Websites

While Wix is known for being user-friendly, it's important to keep in mind that its simplicity may limit more advanced functionality.  Users can easily edit meta tags, add alt text to images, and generate sitemaps. While these features cover the basics, they may not be as comprehensive as those offered by more specialized SEO platforms.

Wix's App Market is a valuable resource for extending the functionality of your blog. Through this marketplace, you can integrate various third-party tools and services, including:

• CRM systems
• Email marketing platforms
• Social media management tools

Pricing: Wix offers both free and paid plans. The free plan allows you to create a basic website with Wix branding, while paid plans offer more features, remove ads, and enable you to use a custom domain name. Wix’s Business plan starts at $36 per month.

3. WordPress

WordPress remains one of the most popular blogging platforms, largely due to its flexibility and the control it offers users. Unlike more streamlined solutions, WordPress does have a steeper learning curve. However, many users find that the initial time investment pays off in functionality and customization.

Related Read: Why is WordPress so Difficult to Use?: 5 User-Friendly Alternatives

Speaking of which, one of WordPress's greatest strengths is its customization options. The platform supports thousands of themes and plugins, allowing you to tailor your blog's appearance and functionality to your exact specifications. This flexibility extends to your site's core code — if you have the technical skills (or access to a developer), you can modify virtually every aspect of your WordPress blog.

Key customization features include:

• A vast library of themes for various industries and purposes
• Plugins to add new functionalities, from contact forms to e-commerce
• The ability to edit your site's code directly for unlimited customization

The WordPress platform uses clean, SEO-friendly code and popular plugins like Yoast SEO to provide powerful tools for optimizing your content. These plugins offer features such as keyword optimization, readability analysis, and XML sitemap generation.

Pricing: WordPress offers a free version alongside paid plans. WordPress Business starts at $25 per month. 

4. Squarespace

Squarespace is known for prioritizing aesthetics and user experience, making it popular among creative professionals and businesses in visual industries, thanks to its premade template selection.

The platform's ease of use is comparable to Wix, with a drag-and-drop interface that makes it simple to create and manage blog posts. However, Squarespace tends to offer a bit more structure in its editing process, which can help maintain consistency across your site but may feel slightly less flexible than some other platforms.

Related Read: The 5 Best SaaS Web Design Solutions [+ EXAMPLES]

Squarespace's templates are a key selling point. They’re responsive, meaning pages built on Squarespace look good on both desktop and mobile devices and with current web design trends in mind. While the level of customization isn't as deep as what you'd find with WordPress, Squarespace does offer a good balance between ease of use and design flexibility.

Squarespace also has built-in SEO features, including:

• Clean URL structures
• Customizable meta descriptions and title tags
• Automatic sitemap generation
• Built-in analytics for tracking performance

These features cover most basic SEO needs, though users looking for more advanced optimization tools may need to look elsewhere.

Pricing: Unlike some of its competitors, Squarespace doesn't offer a free plan. All of its plans are paid, with pricing varying based on the features included. Squarespace’s Business plan starts at $23 per month. 

Best Website Builders for Blogs: Compared

Getting The Most from the Best Website Builder for Blogs

If you want to build your domain authority and grow your business, blogs are one great avenue to take advantage of. The four website builders we’ve discussed in this article all offer strong features. Which is the best website builder for blogs? There is no one-size-fits-all solution. 

But if you are a B2B brand looking for an all-in-one site builder, CRM, and sales hub, HubSpot is the clear option. HubSpot offers a fully integrated suite of tools, empowering you and your team to launch, maintain, and monitor your website, marketing campaigns, and blog from a single platform.

But here's the thing: to truly harness HubSpot's power, you need to start on the right foot. Proper onboarding is where that comes in—and why partnering with experts can make all the difference.

Ready to take your online presence to the next level? Check out our HubSpot Onboarding options or dive into our comprehensive HubSpot Guide for more information. 

Mallory is a Growth Marketer at Lean Labs, working with brands to ignite their growth engine through conceptualizing, implementing, and optimizing growth marketing strategies.

8 Min Read

HubSpot

Oct 01, 2024