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Key Metrics Every Growth Leader Needs To Track to Boost ROI (+ How To Track Them)

Move beyond vanity metrics and focus on the money metrics that truly matter: cost per lead, cost per opportunity, cost per customer acquisition, and more. We'll talk through the numbers you need to know, how to track them, and more. Get on the waitlist now: www.growthmath.ai

Nov 14 - 36 min 49 sec

Ten Minute Talks: 5 Quick Tactics to Generate High-Quality Leads for Your Sales Team

Join us for our first-ever episode of Ten Minute Talks, where we skip the chatter and dive straight into the details! In this episode, we'll discuss five actionable tips for how to boost the quality of the leads you're sending to your sales team.

Nov 6 - 12 min 5 sec

Solve for High Exits & Low Conversions: How To Find & Fix your Website's Weak Spots

Is your site hemorrhaging potential customers? Learn from a seasoned industry expert how to identify and fix the pages where you're losing potential customers, turning exit points into conversion opportunities.

Oct 24 - 38 min 32 sec

Expert Tips for Optimizing Your Sales Pipeline with Marketing Intel

Aligning marketing and sales to build robust pipelines is crucial. Learn how marketing intelligence informs pipeline targets and strategy, surfaces qualified accounts, accelerates deal cycles, and helps sales convert high potential leads others miss.

Oct 11 - 30 min 45 sec

The Art of Customer-Centric Messaging: Lessons from High-Converting Websites

Do your conversion rates need a boost? You've come to the right episode. Uncover the secrets of crafting website messaging that speaks directly to your customers' pain points, goals, and objections. What is G

Sep 27 - 45 min 12 sec

Using GDD Strategies to Unlock Profitable Growth

We explain how to use growth-driven design (GDD) strategies to optimize your marketing efforts, giving you the data you need to double down on your most profitable growth opportunities.

Sep 13 - 31 min 36 sec

Crafting Strategies for Effective Brand Positioning

Brand positioning is an art and a science. Learn techniques to research your market, zero in on your unique value prop, crisply define your brand promise, and express it creatively across channels to delight customers and out-market the competition.

Aug 30 - 28 min 18 sec

How to Get SME Inputs for In Depth Marketing Content and Copy

Say “goodbye” to generic content and marketing copy that doesn’t hit the mark. In this episode, we talk through the best ways to use subject matter expert interviews to inform your marketing strategies and copy.

Aug 13 - 43 min 7 sec

Navigating Content Marketing in the Age of ChatGPT

Chat GPT and other AI tools are changing the game when it comes to content marketing. Explore the ways you can change your content strategy to keep up with the changing rules of SEO and out-rank the competition with helpful, human content.

Jul 30 - 34 min 4 sec

Speed to Lead: How To 2X the ROI of Your Marketing with One Sales Rep

What if you could double the ROI of all your marketing efforts with just one sales rep? In this episode, we chat with a seasoned biz dev pro to uncover the secrets of “speed to lead.” From crafting the perfect messaging to leveraging data and automation, we'll explore the tactics and best practices you need to take your sales game to the next level.

Jul 16 - 25 min 17 sec

Common Lead Gen Pitfalls (And How to Avoid Them)

Lead generation is crucial, but many trip up and waste money and effort. We outline frequent lead gen mistakes like poor targeting and messaging, not tracking ROI, and more. Plus practical tips to improve lead quality and conversion rates.

Jul 2 - 45 min 56 sec

How To Create a Self-Funded Growth Loop

We reveal proven tactics to create a sustainable self-funded growth loop. Learn to reinvest revenue strategically, foster word-of-mouth, build customer evangelists, optimize lifecycle marketing, and lock in a capital-efficient growth machine.

Jun 18 - 39 min 24 sec

Scaling Your Startup: Navigating Early Growth

Rapidly scaling a startup comes with unique challenges. We outline common scaling pitfalls to avoid, when to focus on growth vs profitability, tips to scale your team and operations, and key strategies for setting your startup up for long-term success.

Jun 4 - 37 min 20 sec

Harnessing HubSpot for Explosive Growth

Unleash the power of HubSpot to catapult your growth. We explore key tools, discuss smart ways to maximize HubSpot's marketing, sales, and CRM features, and how to integrate it all to accelerate pipelines and skyrocket revenue.

May 21 - 28 min 48 sec

How To Position Against Market Leaders (Without Breaking the Bank)

Going head-to-head with the big dogs on a startup budget is daunting. We reveal cost-effective strategies to smartly position your brand, differentiate on value not size, and leverage your startup status to compete with dominant market leaders.

May 7 - 33 min 59 sec

Turning the Tide: Case Studies in Marketing Turnarounds

When marketing goes off the rails, how can you turn things around? We dive into real examples of companies that recovered from marketing mishaps to drive growth, along with actionable crisis management tactics to future-proof your strategy.

Apr 23 - 36 min 38 sec

Maximize Your Marketing Analytics: Decoding Data for Decision-Makers

Many marketing leaders find data overwhelming. We make analytics approachable, covering key metrics and dashboards you can review, discuss actionable ways to identify data insights, and give tips to boost your data literacy.

Apr 9 - 26 min 47 sec

MQL Boot Camp: Unlocking the Power of Well-Qualified Leads

Tired of weak leads going nowhere? We reveal what makes a lead "well-qualified," actionable ways to nurture higher quality MQLs, and how to optimize your funnel to convert curious prospects into loyal customers.

Mar 26 - 34 min 24 sec

AB Testing in B2B: Optimizing Campaign Performance

Dive into the world of data-driven decision-making in B2B marketing as we explore the art and science of A/B testing. In this episode, we'll guide you through the strategies, best practices, and real-world examples of how A/B testing can supercharge your B2B campaign performance, helping you make informed choices that drive results.

Mar 12 - 42 min 16 sec

Decoding Lead Gen: The Demand Generation Myth

Can you actually generate demand? We unlock the mysteries of lead generation by tackling the demand generation myth head-on.

Feb 27 - 41 min 24 sec

Creating High-Converting Landing Pages for B2B Campaigns

Join us as we dive deep into the secrets of crafting landing pages that convert like never before. In this episode, we'll uncover the proven strategies, design tips, and persuasive elements that will help you create landing pages that drive results, captivate your audience, and boost your B2B campaign success.

Feb 13 - 43 min 39 sec

Sustainable Growth: Balancing Short-Term Wins and Long-Term Success

Explore the balance between short-term victories and long-term prosperity in the world of business. Discover the strategies, insights, and stories that shed light on how to achieve sustainable growth while maintaining a vision for the future. Growth Grader tool: https://www.lean-labs.com/the-growth-grader

Jan 30 - 34 min 53 sec

Customer Journey Mapping: Enhancing B2B Customer Experiences

Join us in this episode to uncover how strategic mapping can transform your approach, ensuring your clients have an exceptional and seamless experience throughout their entire buyer journey. Get ready to enhance your customer relationships and drive business growth with valuable insights and expert guidance.

Jan 16 - 42 min 6 sec

Customer Retention Strategies: Keeping B2B Clients Happy

Discover the art of keeping your B2B clients not just satisfied, but delighted with your services. In this episode, we'll share proven customer retention strategies, expert advice, and real-life success stories to help you build lasting relationships and boost your business's bottom line.

Jan 2 - 35 min 23 sec

Cross-Channel Marketing Campaigns: Coordinating Your Efforts

In this episode, we're unraveling the intricacies of cross-channel marketing campaigns and the art of seamless coordination. Join us as we explore the strategies, tools, and best practices that will help you orchestrate your marketing efforts across multiple platforms for maximum impact and engagement.

Dec 26 - 44 min 22 sec

How to Optimize Your Sales Funnel and Turn Leads into Loyal Customers

Tune in as we unravel the secrets of turning site visitors into devoted customers by fine-tuning your sales funnel. In this episode, we'll guide you through the proven strategies, techniques, and best practices that will help you maximize conversions, build lasting relationships, and supercharge your business growth.

Dec 19 - 39 min 25 sec

The Power of Data-Driven Marketing: Leveraging Analytics for Growth

Dive into the dynamic world of data-driven marketing as we unveil the secrets to leveraging analytics for remarkable business growth. See the proven strategies and real-world insights that will help you supercharge your marketing efforts with data.

Dec 12 - 33 min 48 sec

Scaling Your B2B Marketing Efforts Without Breaking the Bank

Ready to take your B2B marketing to the next level without draining your budget? Tune in to learn savvy strategies, cost-effective tips, and creative approaches that will help you scale your marketing efforts efficiently while keeping your finances in check. It's time to grow smart without spending big!

Dec 5 - 35 min 11 sec

Crafting Your B2B Business Growth Plan: Strategies for Success

Let us demystify the process of crafting a killer B2B business growth plan. Whether you're a seasoned pro or just starting out, our experts break down the proven strategies for success, sharing practical tips and real-world insights that will help propel your business to the next level.

Nov 28 - 26 min 43 sec

Leveraging Marketing Automation for Streamlined B2B Campaigns

Join us as we unlock the power of marketing automation in B2B campaigns. In this episode, we'll guide you through the strategies and tools that can help streamline your marketing efforts, increase efficiency, and drive results in the competitive world of business-to-business marketing.

Nov 21 - 30 min 42 sec

LinkedIn Marketing for CMOs: Becoming a Thought Leader

In this episode, we'll delve into the world of LinkedIn marketing specifically tailored for CMOs (Chief Marketing Officers). Learn how to effectively build your personal brand and become a thought leader in your industry, with practical tips, success stories, and expert insights to guide your journey to LinkedIn prominence.

Nov 14 - 35 min 5 sec

Trend Watch: Top B2B Marketing Trends

Keep up with the latest trends in B2B marketing with this episode! Lean Labs Founder and Head of Growth, Kevin Barber, shares his insights for the latest trends and his predictions for the future of B2B marketing.

Nov 7 - 45 min 13 sec

Web Design Pricing Breakdown

Let’s talk numbers! This episode provides a transparent breakdown of the pricing strategies for website design projects. Use this as your guide to making sure you get charged a fair price for a site that will deliver!

Oct 31 - 42 min 49 sec

B2B Email Lead Generation Basics

Are you getting the most from your B2B email campaigns? Check out this episode to get our expert tips and tricks for nailing your lead generation and nurturing email processes!

Oct 24 - 32 min 16 sec

Brand Marketing vs. Growth Marketing

Looking to switch up your marketing approach? You have a lot of options for how to go about it. This episode, we look into two popular approaches — brand marketing and growth marketing — exploring the differences, pros, and cons.

Oct 17 - 55 min 43 sec

How To Create a Strong Brand Identity

Every brand needs a strong brand identity to stay relevant, be memorable, and gain customer loyalty. This episode is Brand Identity 101. We cover actionable tips and tricks that will help you craft a strong brand identity for your business.

Oct 10 - 37 min 53 sec

Hooking Your Audience: How To Craft a Blog Intro

Capture the site visitors your attract with your blogs by nailing the blog post intro! This episode covers the ins and outs of writing blog post introductions designed to grab readers’ attention and compel them to keep reading.

Oct 3 - 25 min 51 sec

All About Unique Value Propositions

In this episode, we dive deep into unique value propositions. Learn how to identify your UVP and communicate it to your audience in a way that will resonate with them and make you the obvious choice over the competition.

Sep 26 - 43 min 20 sec

How To Build a High-Traffic Website

Struggling to get the right people to visit your site? This is the episode for you! Learn our expert tips for building a website that will drive traffic and leads!

Sep 19 - 49 min 57 sec

Should You Hire a Marketing Consultant?

Should you hire a marketing consultant? If you’re growing too fast for the marketing team you have now but you don’t have the funds to hire more full-time staff, the answer might be “yes!” Let’s explore the ins and outs of working with marketing consultants and help you decide if it’s the right fit for your business.

Sep 12 - 34 min 30 sec

Unexpected Customer Acquisition Mistakes You're Making

Consider this episode your primer on what not to do when it comes to customer acquisition. See the mistakes you might be making without even knowing it and learn how to overcome them to streamline your customer acquisition processes.

Sep 5 - 34 min 50 sec

Beyond Blogs: Creative Content Marketing

Do you see "content marketing" and read "blog posts"? You've come to the right episode! In this episode, we talk about the different types of creative content marketing you should explore for your business.

Aug 29 - 28 min 23 sec

Creating a Brand Strategy

You need to create a strong brand strategy if you want your business to succeed. We'll talk about how you can craft a brand strategy that deserves to win.

Aug 22 - 27 min 44 sec

Boosting Your Growth with SEO Lead Generation

Generate more leads and grow your business with SEO using the tips, tricks, and tools we discuss in this episode.

Aug 15 - 23 min 31 sec

What is Modular Web Design?

Does updating your website give you anxiety? This episode is for you. Learn about the ins and outs of modular website design from Sprocket Rocket VP, Miles Ukaoma.

Aug 8 - 36 min 48 sec

Mastering B2B Marketing Automation

Stop wasting time and struggling with errors by using manual processes. This episode covers the basics of B2B marketing automation, from tools and best practices to pitfalls and missteps.

Aug 1 - 33 min 21 sec

Using HubSpot for B2B Marketing

Are you getting the maximum possible benefit from your HubSpot account? In this episode, we dive deep into the different ways you can use HubSpot to take your B2B marketing efforts to the next level.

Jul 25 - 40 min 41 sec

What is Customer-Centric Marketing?

What does it mean to be truly customer-focused? We'll discuss the ins and outs of customer-centric marketing in this episode.

Jul 18 - 34 min 49 sec

Budgeting for Growth: Time, Money, and People

How much does it cost to grow your business? We'll talk to Lean Labs founder, Kevin Barber, about how you can budget your time, money, and people to prepare for growth.

Jul 11 - 31 min 39 sec

Honing Your Customer Acquisition Funnel

Is your funnel performing as well as it can? We'll discuss our tips for identifying opportunities to hone your customer acquisition process.

Jul 5 - 24 min 22 sec

All About Buyer Personas

Who are your customers? Consider this your Buyer Persona 101. We'll talk about how to craft them and how to use these personas to build your marketing messaging.

Jun 27 - 20 min 38 sec

B2B Lead Nurturing Crash Course

You've got their email address... now what? Let's talk about lead nurturing in B2B.

Jun 20 - 37 min 47 sec

B2B Lead Generation 101

Let's talk lead gen! We'll cover our top tips and processes for generating B2B leads in the current market.

Jun 13 - 21 min 3 sec

How To Use A Growth Marketing Framework To Crush Your Growth Goals

Interested in exploring a growth marketing approach? This episode shows you how to use a growth marketing framework to crush your goals.

Jun 6 - 34 min 35 sec

Crafting A Winning Go-To-Market Strategy

Launching a new solution or product? In this episode, we talk through the steps to crafting a winning go-to-market strategy.

May 30 - 31 min 27 sec

Beyond Aesthetics: High-Conversion Website Design Basics

Website design is about more than aesthetics. How can you build a website designed to convert? We'll talk with a top web designer and get the answers.

May 23 - 25 min 36 sec

Do Your Blogs Deserve To Win? Write Content Worth Tanking.

What makes a blog worth ranking? How can you write reliably high-performing content efficiently? Learn the answers to these questions and more!

May 16 - 29 min 12 sec

Telling Your Brand's Story: Crafting A Brand Narrative.

What are the benefits to having a strong brand narrative and sharing it with your audience? How can you craft a strong narrative? We explore the answers to those and more in this episode.

May 9 - 28 min 40 sec

Growing Your Business With The PRISM Model

Lean Labs CEO Chris DuBois walks through his proprietary PRISM model for growing your brand by solving a deserving problem for your target customers.

May 2 - 24 min 54 sec

Organic Traffic vs Paid Traffic. Which is Best?

We examine the pros and cons of organic and paid traffic. Which option is best for your business - and how can you combine efforts to maximize your results?

Apr 25 - 40 min 2 sec

Calculating And Optimizing Sales Velocity

Looking to increase your sales velocity? You've come to the right place. We'll chat about how you can calculate and optimize your sales velocity.

Apr 18 - 27 min 31 sec

Testimonials 101: Getting Great Client Testimonials

Check out our tips and tricks for getting the best testimonials out of your clients. Get stellar testimonials from your clients without breaking a sweat.

Apr 11 - 36 min 31 sec

What Is A Growth Team?

What is a Growth Team, and what is it like to work with one? Explore the players on a growth team and options for partnering with one.

Apr 4 - 31 min 38 sec

How To Build A B2B Buyer’s Journey

How can you guide potential customers through the process from cold website visitors to raving fans? We'll talk through how you can build a buyer's journey that converts.

Apr 4 - 27 min 53 sec

How To Build A Marketing Team?

To get the best results from your marketing efforts, you need the right team. Let's discuss how to build a team of A-players who get results.

Apr 4 - 36 min 37 sec

What Is Growth Marketing?

Let's break it down to basics. What is growth marketing, and how can your team leverage this approach?

Apr 4 - 30 min 7 sec